ABOUT
RENEW LIVSTOCK CO.
Where It All Started
Our story begins over 20 years ago at Iowa State University, where we (Jim and Danelle) first met through the Block & Bridle Club. Danelle was the loud freshman, Jim the laid-back senior. What started as TA feedback in Animal Science 114 quickly turned into shared dinners, a love for livestock, and a lifelong partnership.
From the Classroom to the Farm
After getting married, we welcomed our first child and felt the pull back to our roots. Leaving city life behind, we returned to the farm in Atlantic, Iowa, eager to raise a family and build something meaningful. With Jim’s background in livestock nutrition and a strong partnership with mentors and local producers, we began the journey of turning knowledge into impact.
Building Iowa Gold
In 2005, with a cell phone, a Chevy Impala, and a heart for service, we launched Iowa Gold — a nutrition service company focused on integrity, effectiveness, and affordability. We believed then (and still do) that “people buy from people, not companies.” That belief shaped every handshake, every phone call, and every mile on the road.
Growing with Renew Ag Supply
In 2013, a local need led to the launch of Renew Ag Supply, focused on animal health products, supplements, and service. What began in a small storefront has grown into a national operation, now run from our farm just outside of town. Though the footprint has expanded, our heart remains in Southwest Iowa and with the producers who’ve trusted us from the beginning.
Launching Renew Livestock Company
In 2019, we expanded again with Renew Livestock Company, combining Jim’s decades of experience in value-added livestock marketing and Danelle’s background in ag communications and customer care. Together, we’ve built a business that supports producers through relationships, resources, and results.
